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Date : 1991-09-30
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002903079X
Marketing Services Competing Through Quality Leonard L ~ A service company that does relatively little presale marketing but is truly dedicated to delivering excellent quality service will enjoy greater marketing effectiveness higher customer retention more sales to existing customers greater success at converting prospects to customers through positive wordofmouth communications than a company emphasizing presale marketing but falling short during actual service delivery
Marketing Services Competing Through Quality by Leonard L ~ An innovator’s service quality is usually more difficult to imitate than its service concept This is because quality service comes from inspired leadership throughout an organization a customerminded corporate culture excellent servicesystem design the effective use of information and technology and other factors that develop slowly in
Marketing Services Competing Through Quality Leonard L ~ Excellent service is the foundation for services marketing contend Leonard Berry and A Parasuraman in this companion volume to Delivering Quality Service Building on eight years of research the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing
Marketing Services Competing Through Quality ~ Marketing Services Competing Through Quality Leonard L Berry Excellent service is the foundation for services marketing contend Leonard Berry and A Parasuraman in this companion volume to Delivering Quality Service Building on eight years of research the authors develop a model for understanding the relationship between quality and marketing in services and offer
Editions of Marketing Services Competing Through Quality ~ Editions for Marketing Services Competing Through Quality 002903079X Hardcover published in 1991 0743267419 Paperback published in 2004 Kindle
Marketing services competing through quality Berry ~ Marketing services competing through quality Item Preview removecircle Share or Embed This Item EMBED EMBED for Marketing services competing through quality by Berry Leonard L 1942 Parasuraman A Publication date 1991 Topics
Marketing Services Book by Leonard L Berry Official ~ Service quality is the foundation for services marketing because the core product being marketed is a performance The performance is the product the performance is what customers buy
Relationship marketing of services—growing interest ~ The impetus for its development has come from the maturing of services marketing with the emphasis on quality increased recognition of potential benefits for the firm and the customer and technological advances Accelerating interest and active research are extending the concept to incorporate newer more sophisticated viewpoints
CHAPTER 8 PRODUCTSERVICES AND QUALITY ~ PRODUCTSERVICES AND QUALITY P2 S3 T1 Introduction Products and Services that meet or exceed customer expectations result in customer satisfaction Quality is the expected productservice being a customer makes a purchase exchanges money for a productservice he or she does a mental calculation “Is the worth of the productservice as I perceive and expect equal to
A Parasuraman Google Scholar Citations ~ This Cited by count includes citations to the following articles in Scholar Services Marketing Service Quality Technology Service Articles Cited by Title Cited by Marketing services Competing through quality LL Berry A Parasuraman Simon and Schuster 2004 5520
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